It is a complex media environment with many channels and choices to choose from radio, TV, billboards, print, online and more. Each has their audience segmented by geography, age, socio-economic indicators. Which audience and channel are best for you and your message? Where do you start?
Media Planning Process
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What is the Point?
We start the process by generating a media plan that starts with identifying your current and desired markets for your product or brand. You might be surprised where this process can lead you!
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What is Your Message?
Each cohort or audience segment responds to their own language or cues; rare is the universal message that can move all people. Your message must be refined and tailored for maximum impact.
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How Do You Communicate?
A media plan will identify the optimal cost-effective media platforms for your brand or product. We can craft the message, purchase selected media on your behalf, and follow-up with detailed metrics.
