Your brand is how your potential market sees you: your customer service, reputation, advertising, and logo. When all these parts work well without conflict, your overall brand tends to be healthy. We can help you develop the optimal brand for your organisation.
Branding Process
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Issue Identification
Defining your brand starts with a plan to identify and create your unique value proposition. We start with a checklist of core strengths, the skills and expertise you possess and your brand values.
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More Than a Logo
A branding strategy will position your brand so consumers appreciate the greater value of your brand over the competition. That can include logos, wordmarks, websites, signage, business cards and other materials.
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Brand Evolution
As your brand grows, so do expectations to continue with brand building. Brands are not static; they either grow in strength, or remain dormant, or recede with time. A periodic review will keep it fresh.
